Wednesday, 4 January 2012

affiliate marketing


Affiliate marketing is a very simple model. Someone creates a product and sets up a
website to sell it. You, as an affiliate, promote that website and send traffic to it, and
if the visitors you send buy the product, you get paid a commission.
The beauty of it is you do not have to have a product of your own, you do not have
to deal with product delivery, handle customer enquiries, complaints or refunds. In
fact you do not even have to have a website (although you should have, but I’ll come
on to that later).

No other business model has such low barriers to entry. Starts up costs are virtually
zero, and you can start making money in a very short time. Not only is it a simple
model, but it is also a very attractive business model.
But, and there is always a but… this is part of the problem. Because it is so easy to
get started, most people give it a go but do not treat it seriously, do not treat it as a
real business.
95% of affiliate marketers will fail, only 5% will succeed. And this is the number one
reason for the 95/5 rule – the 95% do not treat affiliate marketing as a business.
They see it as something that’s worth a shot, but have no strategy, no plan, no
commitment. And not really any belief that it will work.
Then when the sales don’t start rolling in overnight as they expected they would,
they give up, move onto something else.
If you can get over this hurdle, you will have a very good chance of succeeding.
Affiliate marketing is a real business. Treat it that way; follow a clear plan of action,
believe in yourself and what you are doing, and you can be one of the 5% who make
a good living from affiliate marketing – or even one of the 1% of super affiliates who
Consistently make seven figures.

This is not a get rich quick scheme. There is work involved, particularly at the start.
As you start making money, you can cut your workload by reinvesting some of your
earnings into outsourcing or time saving software. But if you are not prepared to put
in some effort at the start, and consistently take the steps needed to build up your
business, then frankly, you will not succeed.

What is niche market? Niche market we are simply identified a much focused area of business, i.e. the angle you focused your attention on to make money on the internet. Niche can also be known as an area of specialization (what you know in and out)
Doing Keyword Research
When someone is searching for information on the internet, they go to a search
engine and type in whatever they are looking for. The words that the searcher types
in are known as keywords. The search engine then checks its database and displays a
listing of websites. These are ranked according to relevancy, so the website it thinks
most closely matches the words searched for is at the top of the list.

Why are keywords important?
Keyword research is when you determine the most commonly searched keywords by
people looking for information or products in your niche. Once you know what
keywords are, the objective is then to set up the content on (and backlinks to) your
website in such a way that your site is the one at the top of the search engines when
these keywords are searched for.
Choosing the right keywords is crucial to your success, for reasons that will become

To find out what keywords people are searching for, the best place to start is
Google’s Keyword Tool
Type in words or a phrase relevant to your niche, and this will show the number of
times this was searched for over the last month, and also other related keywords
and their search volume. Sticking with the golf example, below are the results for
‘improve golf swing’.

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